Sapient :
TroubleMakers
Sapient :
TroubleMakers
Sapient :
TroubleMakers
Sapient is a digital business transformation company and a tech giant which works for many big names across the globe. In the year 2016 Sapient wanted to do a hiring campaign which could change the image of Sapient amongst the target audience who were disruptors and not the safe players.
Our campaign aimed to address the complete spectrum of talent management at Sapient we articulated traits that will make talent succeed in the ‘new’ Sapient – the disruptor or innovator who can challenge the status quo, invent or innovate, transform clients, adapt to change and redefine them while having fun at work and giving back to the society. We wanted to attract well-rounded personalities with a drive to reimagine the world we live in. The campaign tagline had to be a strong call to the disruptor, innovator – we chose “Troublemaker” because we firmly believe no one ever created history without creating a little bit of trouble.
Sapient is a digital business transformation company and a tech giant which works for many big names across the globe. In the year 2016 Sapient wanted to do a hiring campaign which could change the image of Sapient amongst the target audience who were disruptors and not the safe players.
Our campaign aimed to address the complete spectrum of talent management at Sapient we articulated traits that will make talent succeed in the ‘new’ Sapient – the disruptor or innovator who can challenge the status quo, invent or innovate, transform clients, adapt to change and redefine them while having fun at work and giving back to the society. We wanted to attract well-rounded personalities with a drive to reimagine the world we live in. The campaign tagline had to be a strong call to the disruptor, innovator – we chose “Troublemaker” because we firmly believe no one ever created history without creating a little bit of trouble.
Sapient is a digital business transformation company and a tech giant which works for many big names across the globe. In the year 2016 Sapient wanted to do a hiring campaign which could change the image of Sapient amongst the target audience who were disruptors and not the safe players.
Our campaign aimed to address the complete spectrum of talent management at Sapient we articulated traits that will make talent succeed in the ‘new’ Sapient – the disruptor or innovator who can challenge the status quo, invent or innovate, transform clients, adapt to change and redefine them while having fun at work and giving back to the society. We wanted to attract well-rounded personalities with a drive to reimagine the world we live in. The campaign tagline had to be a strong call to the disruptor, innovator – we chose “Troublemaker” because we firmly believe no one ever created history without creating a little bit of trouble.
ACCOLADES
Cannes Lions
Silver: Ink-Pad - Media Lions
Shortlist: Ink-Pad- Direct Lions
Shortlist: Ink-Pad - Promo Lions
Bronze: Good Paper Project - Design Lions
Shortlist: Gift Blood - Press
New York Festival
Bronze: Ink-Pad - Direct & Collateral
Shortlist: Ink-Pad - Public Service
Young Guns
Bronze: Ink-Pad - Direct
Shortlist: Ink-Pad - Media
Shortlist: Ink-Pad - Design
Adfest
Bronze: Ink-Pad - Direct Mailer
Epica
Bronze: Ink-Pad - Consumer Direct
Clio
Shortlist: Good Paper Project - Packaging
Golden Award Of Montreux
Gold: Ink-Pad - Public Interests
DMAI
Gold: Ink-Pad - Not For Profit
One Show
Merit: Good Paper Project - Craft
Goafest
Bronze: Ink-Pad - Ambient
Gold: Gift Blood - Outdoor
Silver: Gift Blood - Print
Silver: Good Paper Project - Packaging
Kyoorius Design Awards
Blue Elephant: Good Paper Project - Packaging
Blue Elephant: Good Paper Project - Design For Good Shortlist: Gift Blood - Communication Design
Spikes Asia
Shortlist: Good Paper Project - Design Packaging
Bronze: Troublemakers - PR/Corporate Campaign
Andy Awards
Shortlist: Good Paper Project - Design Packaging
Olive Crown Awards
Silver: Good Paper Project - Design Packaging
The Work
Featured in book: Ink-Pad - Social Awareness