Sapient :
TroubleMakers
Sapient :
TroubleMakers
Sapient :
TroubleMakers
Sapient is a digital business transformation company and a tech giant which works for many big names across the globe. In the year 2016 Sapient wanted to do a hiring campaign which could change the image of Sapient amongst the target audience who were disruptors and not the safe players.
Our campaign aimed to address the complete spectrum of talent management at Sapient we articulated traits that will make talent succeed in the ‘new’ Sapient – the disruptor or innovator who can challenge the status quo, invent or innovate, transform clients, adapt to change and redefine them while having fun at work and giving back to the society. We wanted to attract well-rounded personalities with a drive to reimagine the world we live in. The campaign tagline had to be a strong call to the disruptor, innovator – we chose “Troublemaker” because we firmly believe no one ever created history without creating a little bit of trouble.
Sapient is a digital business transformation company and a tech giant which works for many big names across the globe. In the year 2016 Sapient wanted to do a hiring campaign which could change the image of Sapient amongst the target audience who were disruptors and not the safe players.
Our campaign aimed to address the complete spectrum of talent management at Sapient we articulated traits that will make talent succeed in the ‘new’ Sapient – the disruptor or innovator who can challenge the status quo, invent or innovate, transform clients, adapt to change and redefine them while having fun at work and giving back to the society. We wanted to attract well-rounded personalities with a drive to reimagine the world we live in. The campaign tagline had to be a strong call to the disruptor, innovator – we chose “Troublemaker” because we firmly believe no one ever created history without creating a little bit of trouble.
Sapient is a digital business transformation company and a tech giant which works for many big names across the globe. In the year 2016 Sapient wanted to do a hiring campaign which could change the image of Sapient amongst the target audience who were disruptors and not the safe players.
Our campaign aimed to address the complete spectrum of talent management at Sapient we articulated traits that will make talent succeed in the ‘new’ Sapient – the disruptor or innovator who can challenge the status quo, invent or innovate, transform clients, adapt to change and redefine them while having fun at work and giving back to the society. We wanted to attract well-rounded personalities with a drive to reimagine the world we live in. The campaign tagline had to be a strong call to the disruptor, innovator – we chose “Troublemaker” because we firmly believe no one ever created history without creating a little bit of trouble.
JOURNEY
Creative Manager
Careem
Dubai | March 2022 - Present
Brands: Ride Hailing and other service at Careem.
Responsibilities: Brand Development, Design Thinking, Integrated Marketing, Art Direction & Design, Digital Content Strategy, Creative ownership.
Creative Director
Hypercollective – A division of Nihilent Ltd.
Mumbai | January 2018 - October 2021
Brands: Godrej Properties, Tata Star Bazaar, DHFL General Insurance, DHFL Aadhar Home Loan, Taj Hotels - IHCL SeleQtions Hotels, Ginger Hotels, On The Run (Energy Bar).
Responsibilities: Creative Leadership, Brand Development, Design Thinking, Integrated Marketing, Art Direction & Design, Digital Content Strategy, Creation & Marketing, Print & Outdoor, Activation, Team Management.
Associate Creative Director
Mccann Erickson
Mumbai | September 2016 - January 2018 (1 yr 5 mos)
Brands: American Tourister, Parachute Body Lotion, Emami Cement, Piramal Healthcare, Pears.
Responsibilities: Creative Leadership, Brand Development, Art Direction, Integrated Marketing, Print & Outdoor, Activation, Team Management.
Group Head
Sapient Nitro (Now Publicis.Sapient)
Mumbai | July 2015 - July 2016 (1 yr 1 mo)
Brands: DBS Bank, DHFL Home Loan, Trouble Makers (Sapient Corporation).
Responsibilities: Integrated Marketing, Interactive Advertising, Digital Content Strategy, Print & Outdoor, Activation, Creative Leadership.
Senior Art Director
BPG Group
Dubai | February 2015 to May 2015 (4 mos)
Brands: Wasl District, Jumbo Electronics.
Responsibilities: Art Direction & Design, Print & Outdoor, Activation.
Group Head
Leo Burnett
Mumbai | October 2011 to February 2015 (3 yrs 5 mos)
Brands: McDonald's, Tata Capital, HDFC Life, Anchor Toothpaste, Dyna Soap, Axn, Sony Pix Channels.
Responsibilities: Creative Leadership, Campaign Strategy, Art Direction, Design Thinking, TV Advertising, Print & Outdoor, Activation, Proactive Initiatives, Team Management.
Art Director
Ogilvy & Mather
Mumbai | September 2010 to October 2011 (1 yr 2 mos)
Brands: Asian Paints, Madhya Pradesh Tourism, Star Plus, ICICI Bank.
Responsibilities: Art Direction & Design, Print & Outdoor, Activation, TV Advertising, Proactive Initiatives.
Visualiser
Contract Advertising
Mumbai | April 2007 to September 2010 (3 yrs 6 mos)
Brands: Asian Paints, Samsonite, Tata Indicom, American Tourister.
Responsibilities: Art Direction & Design, Print & Outdoor, Activation.