JOURNEY

Creative Manager
Careem
Dubai  |  March 2022 - Present 

Brands: Ride Hailing and other service at Careem.

Responsibilities: Brand Development, Design Thinking, Integrated Marketing, Art Direction & Design, Digital Content Strategy, Creative ownership.

Creative Director
Hypercollective – A division of Nihilent Ltd.  

Mumbai  |  January 2018 - October 2021 

Brands: Godrej Properties, Tata Star Bazaar, DHFL General Insurance, DHFL Aadhar Home Loan, Taj Hotels - IHCL SeleQtions Hotels, Ginger Hotels, On The Run (Energy Bar).

Responsibilities: Creative Leadership, Brand Development, Design Thinking, Integrated Marketing, Art Direction & Design, Digital Content Strategy, Creation & Marketing, Print & Outdoor, Activation, Team Management.

Associate Creative Director
Mccann Erickson

Mumbai  |  September 2016 - January 2018 (1 yr 5 mos)
Brands: American Tourister, Parachute Body Lotion, Emami Cement, Piramal Healthcare, Pears.

Responsibilities: Creative Leadership, Brand Development, Art Direction, Integrated Marketing, Print & Outdoor, Activation, Team Management.

Group Head
Sapient Nitro (Now Publicis.Sapient)

Mumbai  |  July 2015 - July 2016 (1 yr 1 mo)
Brands: DBS Bank, DHFL Home Loan, Trouble Makers (Sapient Corporation).

Responsibilities: Integrated Marketing, Interactive Advertising, Digital Content Strategy, Print & Outdoor, Activation, Creative Leadership.

Senior Art Director
BPG Group

Dubai  |  February 2015 to May 2015 (4 mos)
Brands: Wasl District, Jumbo Electronics.

Responsibilities: Art Direction & Design, Print & Outdoor, Activation.

Group Head
Leo Burnett

Mumbai  |  October 2011 to February 2015 (3 yrs 5 mos)
Brands: McDonald's, Tata Capital, HDFC Life, Anchor Toothpaste, Dyna Soap, Axn, Sony Pix Channels.

Responsibilities: Creative Leadership, Campaign Strategy, Art Direction, Design Thinking, TV Advertising, Print & Outdoor, Activation, Proactive Initiatives, Team Management.

Art Director
Ogilvy & Mather

Mumbai   |  September 2010 to October 2011 (1 yr 2 mos)
Brands: Asian Paints, Madhya Pradesh Tourism, Star Plus, ICICI Bank.

Responsibilities: Art Direction & Design, Print & Outdoor, Activation, TV Advertising, Proactive Initiatives.

Visualiser
Contract Advertising

Mumbai  |  April 2007 to September 2010 (3 yrs 6 mos)
Brands: Asian Paints, Samsonite, Tata Indicom, American Tourister.

Responsibilities: Art Direction & Design, Print & Outdoor, Activation.