Sapient Hiring Campaign:
After the success of first year hiring campaign “Troublemaker” it was decided that same concept will be continued for the next year 2017. So the campaign objectives remained same but we decided to change the execution style and make it look very graphic.
Our campaign aimed to address the complete spectrum of talent management at Sapient we articulated traits that will make talent succeed in the ‘new’ Sapient – the disruptor or innovator who can challenge the status quo, invent or innovate, transform clients, adapt to change and redefine them while having fun at work and giving back to the society. We wanted to attract well-rounded personalities with a drive to reimagine the world we live in. The campaign tagline “Troublemaker” was retained as it was strong call to the disruptor, innovator and we firmly believe no one ever created history without creating a little bit of trouble.