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Celebrating 1 Billion Rides.


In September 2022 Careem completed one billion trips across the region. Apart from a grand celebration Careem wanted to do a film to communicate its milestone.

'How many zeros are in one billion?
Yes it's difficult to answer this instantly.
Only very few could answer this question correctly in few seconds'.

We used this insight and created a simple celebratory film which was released across all the markets in which Careem operates.

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