Sapient :
TroubleMakers
Sapient :
TroubleMakers
Sapient :
TroubleMakers
Sapient is a digital business transformation company and a tech giant which works for many big names across the globe. In the year 2016 Sapient wanted to do a hiring campaign which could change the image of Sapient amongst the target audience who were disruptors and not the safe players.
Our campaign aimed to address the complete spectrum of talent management at Sapient we articulated traits that will make talent succeed in the ‘new’ Sapient – the disruptor or innovator who can challenge the status quo, invent or innovate, transform clients, adapt to change and redefine them while having fun at work and giving back to the society. We wanted to attract well-rounded personalities with a drive to reimagine the world we live in. The campaign tagline had to be a strong call to the disruptor, innovator – we chose “Troublemaker” because we firmly believe no one ever created history without creating a little bit of trouble.
Sapient is a digital business transformation company and a tech giant which works for many big names across the globe. In the year 2016 Sapient wanted to do a hiring campaign which could change the image of Sapient amongst the target audience who were disruptors and not the safe players.
Our campaign aimed to address the complete spectrum of talent management at Sapient we articulated traits that will make talent succeed in the ‘new’ Sapient – the disruptor or innovator who can challenge the status quo, invent or innovate, transform clients, adapt to change and redefine them while having fun at work and giving back to the society. We wanted to attract well-rounded personalities with a drive to reimagine the world we live in. The campaign tagline had to be a strong call to the disruptor, innovator – we chose “Troublemaker” because we firmly believe no one ever created history without creating a little bit of trouble.
Sapient is a digital business transformation company and a tech giant which works for many big names across the globe. In the year 2016 Sapient wanted to do a hiring campaign which could change the image of Sapient amongst the target audience who were disruptors and not the safe players.
Our campaign aimed to address the complete spectrum of talent management at Sapient we articulated traits that will make talent succeed in the ‘new’ Sapient – the disruptor or innovator who can challenge the status quo, invent or innovate, transform clients, adapt to change and redefine them while having fun at work and giving back to the society. We wanted to attract well-rounded personalities with a drive to reimagine the world we live in. The campaign tagline had to be a strong call to the disruptor, innovator – we chose “Troublemaker” because we firmly believe no one ever created history without creating a little bit of trouble.
Careem Pay:
No more drama.
Careem wanted to launch a payment service named CPay. By using this service people can send and receive money easily.
Money can be send and received just by using phone number, scanning QR code and by using personalized payment links. In this way the standard practice like adding long IBAN number, Account number, Swift code etc was not needed thus making the process extremely simple and time saving. In short all the standard drama was not needed and hence this campaign was named as 'No More Drama'.
In order to keep it true and close to the concept the static communication was designed like famous movie & series posters to make it more inviting and attention seeking.