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Careem Pay:
No more drama.

Careem wanted to launch a payment service named CPay. By using this service people can send and receive money easily.

Money can be send and received just by using phone number, scanning QR code and by using personalized payment links. In this way the standard practice like adding long IBAN number, Account number, Swift code etc was not needed thus making the process extremely simple and time saving. In short all the standard drama was not needed and hence this campaign was named as 'No More Drama'.

In order to keep it true and close to the concept the static communication was designed like famous movie & series posters to make it more inviting  and attention seeking.

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