My Independence Day
On India’s 2019 Independence Day, Amway wanted to celebrate and salute the brave women who had pursued their aspirations and freed themselves from socio-cultural dogma of a patriarchal society.
We took three women who narrated their stories of the day they found freedom to pursue, and realize their dreams. The day when they decided to act upon their aspirations was truly the day of their freedom.
The online content was received with much appreciation across social media platforms including Facebook, YouTube, and Instagram amounting to 5 Million impressions within a week of release resonating the changing mindset of modern India.