Sapient :
TroubleMakers
Sapient :
TroubleMakers
Sapient :
TroubleMakers
Sapient is a digital business transformation company and a tech giant which works for many big names across the globe. In the year 2016 Sapient wanted to do a hiring campaign which could change the image of Sapient amongst the target audience who were disruptors and not the safe players.
Our campaign aimed to address the complete spectrum of talent management at Sapient we articulated traits that will make talent succeed in the ‘new’ Sapient – the disruptor or innovator who can challenge the status quo, invent or innovate, transform clients, adapt to change and redefine them while having fun at work and giving back to the society. We wanted to attract well-rounded personalities with a drive to reimagine the world we live in. The campaign tagline had to be a strong call to the disruptor, innovator – we chose “Troublemaker” because we firmly believe no one ever created history without creating a little bit of trouble.
Sapient is a digital business transformation company and a tech giant which works for many big names across the globe. In the year 2016 Sapient wanted to do a hiring campaign which could change the image of Sapient amongst the target audience who were disruptors and not the safe players.
Our campaign aimed to address the complete spectrum of talent management at Sapient we articulated traits that will make talent succeed in the ‘new’ Sapient – the disruptor or innovator who can challenge the status quo, invent or innovate, transform clients, adapt to change and redefine them while having fun at work and giving back to the society. We wanted to attract well-rounded personalities with a drive to reimagine the world we live in. The campaign tagline had to be a strong call to the disruptor, innovator – we chose “Troublemaker” because we firmly believe no one ever created history without creating a little bit of trouble.
Sapient is a digital business transformation company and a tech giant which works for many big names across the globe. In the year 2016 Sapient wanted to do a hiring campaign which could change the image of Sapient amongst the target audience who were disruptors and not the safe players.
Our campaign aimed to address the complete spectrum of talent management at Sapient we articulated traits that will make talent succeed in the ‘new’ Sapient – the disruptor or innovator who can challenge the status quo, invent or innovate, transform clients, adapt to change and redefine them while having fun at work and giving back to the society. We wanted to attract well-rounded personalities with a drive to reimagine the world we live in. The campaign tagline had to be a strong call to the disruptor, innovator – we chose “Troublemaker” because we firmly believe no one ever created history without creating a little bit of trouble.
Tata Star Bazaar:
Mangoes with a message.
Star Bazaar is a retail chain of Tata Trent in India offering FMCG products to consumers of all demographics. One of the highest selling products in their retail stores are Alphonso Mangoes. While the mangoes are delicious to say the least, they're grown using completely organic farming practices.
Though the marketing team was content with existing packaging design which consisted the usual imagery of mangoes, they wanted to substantiate it with a sticker suggesting organic farming practices. Because most boxes of mangoes look similar to each other, the consumers pick up anything that catches their sight, we insisted to take it to the next level.
We had a great strength on our side. The mangoes were grown completely through organic processes and communicating this fact would create brand affinity and trust for Star Bazaar. We researched the entire logistics about sourcing of these mangoes and came up with an idea to redesign the entire packaging.
The mangoes were sourced from the vast farms of 4 major farmers situated in Ratnagiri, India. We proposed a new design which showcased the mangoes, the farmers who grew them, and in the very settings where they were grown.
To take the authenticity to the absolute highest, we even listed the names, addresses of the farmers on the boxes, and added a postcard inside; so if a consumer wanted to communicate, they could easily do so. The new design was such a hit that Star Bazaar extended it to in-store point-of-sale-material and outdoors as well.
What's more? The packaging design received rave reviews and the sales skyrocketed by 200%. In fact, the mangoes went out of the stock in all stores. Now, that was really delicious for us.