Sapient :
TroubleMakers
Sapient :
TroubleMakers
Sapient :
TroubleMakers
Sapient is a digital business transformation company and a tech giant which works for many big names across the globe. In the year 2016 Sapient wanted to do a hiring campaign which could change the image of Sapient amongst the target audience who were disruptors and not the safe players.
Our campaign aimed to address the complete spectrum of talent management at Sapient we articulated traits that will make talent succeed in the ‘new’ Sapient – the disruptor or innovator who can challenge the status quo, invent or innovate, transform clients, adapt to change and redefine them while having fun at work and giving back to the society. We wanted to attract well-rounded personalities with a drive to reimagine the world we live in. The campaign tagline had to be a strong call to the disruptor, innovator – we chose “Troublemaker” because we firmly believe no one ever created history without creating a little bit of trouble.
Sapient is a digital business transformation company and a tech giant which works for many big names across the globe. In the year 2016 Sapient wanted to do a hiring campaign which could change the image of Sapient amongst the target audience who were disruptors and not the safe players.
Our campaign aimed to address the complete spectrum of talent management at Sapient we articulated traits that will make talent succeed in the ‘new’ Sapient – the disruptor or innovator who can challenge the status quo, invent or innovate, transform clients, adapt to change and redefine them while having fun at work and giving back to the society. We wanted to attract well-rounded personalities with a drive to reimagine the world we live in. The campaign tagline had to be a strong call to the disruptor, innovator – we chose “Troublemaker” because we firmly believe no one ever created history without creating a little bit of trouble.
Sapient is a digital business transformation company and a tech giant which works for many big names across the globe. In the year 2016 Sapient wanted to do a hiring campaign which could change the image of Sapient amongst the target audience who were disruptors and not the safe players.
Our campaign aimed to address the complete spectrum of talent management at Sapient we articulated traits that will make talent succeed in the ‘new’ Sapient – the disruptor or innovator who can challenge the status quo, invent or innovate, transform clients, adapt to change and redefine them while having fun at work and giving back to the society. We wanted to attract well-rounded personalities with a drive to reimagine the world we live in. The campaign tagline had to be a strong call to the disruptor, innovator – we chose “Troublemaker” because we firmly believe no one ever created history without creating a little bit of trouble.
COCODrive 4-Wheeler Insurance:
Second innings
COCODrive is a four-wheeler insurance policy from COCO (DHFL General Insurance. To continue its winning streak of the previous campaign, COCO wanted to communicate the benefits of their new product while targeting another regressive cultural notion.
In India, once a person hits the retirement age - they live the life of a recluse because the younger generations are busy with their lives. This forced exile into loneliness is something the majority of aged people face in small towns as well as major cities.
However, there's no commandment that they can't have fun, or fall in love, or get married again. This became the subject of our campaign.
We showed a love story of people above the age of 70+.
The product was integrated so beautifully, that with 20+ Million views and counting, brand COCO got the top of mind awareness in General Insurance category while seeing an unprecedented increase in sales as well.