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American Tourister: 
I'm ready. 

American Tourister as a brand encourages people to face the challenges of life adventurously. 

So, when the brand decided to have a face for its new campaign 'Virat Kohli' was the only name in the endorsement circuit who can actually do justice to the philosophy of the brand which is to be bold and take any challenge head on.

I'm Ready, was the creative articulation around which the campaign was built. In print medium we decided to show the boldness with use of vibrant colours and shots of Virat which has on the move kind of actions supported by graphics which creates a sense of motion even in static medium.

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